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"Etienne Aigner AG is a fashion house based in Munich, Germany, that specializes in high-end leathergoods handbags, luggage, and male and female apparel. It is named after its founder.

Etienne Aigner describes itself as a German brand with Italian soul, melding German precision with Tuscan tradition, with motives and monogram especially, deriving from equestrian themes as inspiration. The design of all female wear and leather goods is undertaken by a subsidiary in Florence, with "Antic Red" (signature colour) inspired as homage to Tuscan Chianti Classico. Etienne Aigner prides itself on using traditional highest quality vegetable-tanned calf-leather.
Creative Director is Mr Udo Edling.

History

Etienne Aigner was born in Ersekujvar, Hungary in 1904 (now City of Nove Zamky, Slovak Republic). Aigner was first bookbinder and began shortly after the Second World War, in Paris, bespoke high-end leather goods for a variety of haute couture boutiques. Etienne Aigner established himself well in Paris designing handbags and belts for the European fashion elite, including Christian Dior himself.

Etienne's older brother Lucien Aigner was a noted photographer of famous people, and argued to be the first paparazzo.In 1950, in NewYork, he displayed his Antic Red leather open-pocket bag with angular processing. He also perfected the Aigner logo after his monogram, the ""a"" for Aigner shaped into a horseshoe.

In 1959, Etienne Aigner opened his fist showroom in Manhattan, New York to take advantage of the newly wealthy American clientele and jet-set. In 1965 the ""Aigner"" brand and logo were registered as a license to business partner, a Mr Heiner H Rankl from Landsberg am Lech, as Aigner GmbH Munich.


 

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