The brand was originally created in 1983 by the late Franco Moschino (1950-1994). Moschino and his fashion label became famous for his innovative, colorful - sometimes eccentric - designs, for his criticisms of the fashion industry and for his social awareness campaigns in the early 1990s. After Moschino's untimely death, Rossella Jardini, his former assistant, became creative director. The brand has been part of the Aeffe fashion group since 1999. In 2006, Moschino designed the outfits for the opening ceremony of the 2006 Winter Olympics in Turin. Moschino also designed outfits for Kylie Minogue's 2005 Showgirl - The Greatest Hits Tour and Madonna's 2008 Sticky & Sweet Tour.

Moschino occupies an important position on the international fashion stage, complete with its own history, consistency and continuity. The Moschino, Moschino Cheap and Chic and Love Moschino, creations make their mark by expressing its creativity that makes irony and elegance its strength through the reinterpretation of the classics. Rossella Jardini has been Moschino’s Creative Director since 1994. Responsible for the brand image and style, Jardini fulfils the role of “creative witness”, keeping the stylistic and philosophical approach alive following the death of Franco Moschino (on 18 September 1994), with whom she collaborated from 1981. Alessandro Varisco has been the Managing Director since April 2009. The owner of the Moschino labels is Moschino SpA, the company which was acquired by Aeffe SpA (producer of Moschino since 1983) and Sportswear International SpA (SINV HOLDING S.p.A. since 2006) in 1999. Moschino SpA carries out its brand management, licensing agreement activities, communication and coordination of the commercial policies autonomously.

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